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​Thought leader on social and emerging technologies and trends, with a track record of crafting successful international digital brand strategies and implementing effective social media initiatives.

Key areas of expertise include not only first-hand experience in media, digital marketing and social technologies but also strong strategy and business experience.

 

​Strong blend of expertise in:

  • Developing and driving marketing strategy & concepts

  • Fashion and trend oriented marketing

  • Leading innovation and new product initiatives from concept through launch

  • Social media marketing

  • Advertising (including all types of paid media - Google Certified Partner)

  • Experience in fashion & lifestyle branding

  • Search engine optimization (SEO) and online audience optimization (OAO) post Hummingbird

  • Search engine marketing (SEM)

Leading marketing projects and creating/implementing marketing strategy for several high profile clients in B2B, B2C and ecommerce.

 

Task include:

  • Build up marketing strategy & concepts

  • SEO/SEM strategy

  • Building lead scoring

  • Automated marketing workflows

  • Social Media Management

  • Inbound Marketing

  • PPC/CPC, Adwords, other paid media

 
Marketing Director U.S. Trendstop
​Since January 2014 
 
--- I am not taking on any freelance projects ---
 
 
Independent Marketing Consultant -  Tonic Marketing

​2012 - 2013

Certificates

  • Certified Inbound Marketing Professional
  • Certified Google AdWords Professional

​

Languages:

English, German (fluent), Spanish (Intermediate)

Skills

  • Marketing Strategy
  • Social Media Marketing
  • SEO / SEM
  • Digital Storytelling
  • Fashion Marketing
  • HTML / CSS

​

Marketing Manager - Balluun Inc.

​2012 - 2013

​My main tasks in this position:

  • Coordination marketing activities

  • Marketing Automation & Lead Scoring via Hubspot

  • Build up Social Media Channels (Facebook, Twitter, Squidoo, Pinterest, etc.)

  • SEO & SEM

  • Paid Media & Advertising Campaigns

  • Email Marketing

  • Affiliate Marketing

  • Strategic Partnerships

  • Content management Social Media and Website

  • Facebook and Twitter campaigns

​​Main responsibilities in this position:

  • Developing and suggesting idea/concept to future shareholders

  • Oversee all aspects of project management: Scope, risk, schedule, budget, quality and communication to stakeholders

  • Social media marketing

  • SEO / SEM

  • Online reputation management

  • Closed strategic partnerships with European University and Allmax student network

  • PR & public presentations including several interviews for TV, magazines and blogs (interviews see below)

  • Blog publications informing about steps of development and milestones

  • Facebook, Twitter, Pay-Per Click, AdWords and Blog campaigns

  • Leading team of experienced programmers and designers

  • Manage international co-operations, affiliate networks, search engine optimization

  • Manage and optimize print media campaigns and online contests

Co-Founder - Oxendo Career Network

​2009 - 2011

​MBA international Marketing, Bachelor Business Administration with major in Marketing

​The Inbound Marketing Certification acknowledges the recipient's proficiency in Inbound Marketing principles and best practices.

 

These principles include:

  • Blogging

  • Social media

  • Lead conversion, lead nurturing 

  • Closed-loop analysis

  • Lead scoring

  • Automation of marketing workflows

University for applied sciences

​2004 - 2008

Inbound Marketing University (IMU)

​2012 - 2013

RESUME

Professional â€‹

info​​
 

Work​

experience​
 

Education

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